What defines a cloud computing reseller?

A cloud computing reseller is characterized by its business model of purchasing cloud services from a provider and then offering those services to end-users, often with additional value-added features or support. This model allows resellers to focus on sales, customer relationships, and service enhancement, acting as intermediaries between cloud service providers and consumers.

The key element that distinguishes this role is the act of procurement and redistribution of cloud services. Resellers may bundle various services, provide customer support, or add their own services to create a comprehensive offering, tailoring support and solutions to specific customer needs. This enables businesses to leverage existing cloud services without needing to directly interact with multiple providers.

In contrast, companies that develop cloud-based applications or offer consulting services are more focused on creating or implementing technology rather than reselling existing services. Similarly, a service that manages cloud resources typically focuses on operational management rather than on the resale and redistribution of those services. Therefore, purchasing cloud services to sell them again is essential for defining a cloud computing reseller.